The product was spotted by Dr Samantha Thomas, a youth gambling expert and associate professor at Deakin University, Australia. Mars initially shrugged off MPs’ concerns in a written response to the Guardian but reversed its position on Thursday afternoon.Ī spokesperson said : “Whilst this product was neither designed to normalise gambling nor to appeal to children, we have listened to the concerns raised and have decided to remove it from our store.” The normalisation of gambling for children can have dangerous effects later on in life and we would like you to reconsider having such an item in your store.” “Therefore we were shocked when it was brought to our attention that M&M were selling a slot machine-style game, marketed at children, in their store in Leicester Square. In a letter to Mars sent on Thursday, members of a cross-party parliamentary group on problem gambling said: “We have heard countless harrowing stories of how gambling addictions have ruined lives and brought misery to the families and communities affected by this addiction. If the pictures on the reels match one another the machine, on sale for £33, spits out a large number of M&M’s.
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